CultureSpan Marketing has promoted Perla Maldonado from Senior Media Buyer/Planner to Director of Media Services.
Perla’s industry experience spans more than forty years and began with deBruyn-Rettig Advertising Agency as a copywriter, proofreader and typesetter. A few years later she was promoted to Media Director where her duties consisted of developing, evaluating and advising on media plans for all agency clients. She later took on an Account Executive position with responsibilities such as client relationship management, day-to-day development of all client projects and the development/presentation of new business and Hispanic marketing strategies. In 1990, the agency changed its name to deBruyn, Cooper, Maldonado Advertising, Inc. when Perla advanced to Vice President and agency partner. In her new roles, she assisted in the day-to-day operations of the agency and helped to enhance its visibility and image throughout El Paso’s business community.
After a 20-year career with the agency, Perla joined S\W Advertising as Account Director to manage the strategic development and delivery of client projects while also guiding their day-to-day development.
In 2018 she was hired by CultureSpan as Senior Media Buyer/Planner before being promoted to Media Director. Today, she oversees all aspects of CultureSpan’s media planning and buying services for a broad range of clients while providing invaluable insight for the agency’s vision and direction.